As a nonprofit organization, managing and nurturing relationships with donors is crucial for achieving your mission and ensuring long-term sustainability. Customer relationship management (CRM) software has become an indispensable tool for nonprofits looking to streamline their donor management processes, enhance engagement, and maximize fundraising efforts. The right CRM solution can help you build stronger connections with your donors, track important data, and ultimately drive more significant impact.
In this article, we will explore the best CRM software for nonprofits, their unique features, pricing, and suitability for different types of organizations, to help you find the best CRM for your nonprofit.
Recommended: We recommend HubSpot for a flexible, powerful CRM for nonprofits.
Top CRMs for Nonprofits
Each of these top CRM tools offers distinct advantages for different types of nonprofits. From the powerful customization options of Salesforce Nonprofit Cloud to the donor retention focus of Bloomerang and the collaboration-centric features of Keela, these CRM options cater to a range of needs and preferences.
- HubSpot: Best Nonprofit CRM Software Overall
- Salesforce: Best CRM Features
- Bloomerang: Best for Mid-Sized Nonprofits
- Blackbaud: Best for Large Organizations
- Neon One: Best for User Experience
- Keela: Best for Donor Engagement
1. HubSpot
HubSpot for Nonprofits is a versatile and affordable solution known for its extensive suite of features for everything from sales to marketing to website building. It caters to nonprofits of various sizes and offers a free tier along with paid plans for advanced features.
HubSpot goes beyond just donor management, providing functionalities for marketing automation, email marketing, and website analytics. To gain access to HubSpot’s flexible CRM, you must subscribe to the HubSpot Sales Hub.
Key Features:
- Donor cultivation pipelines
- Audience segmentation and targeting
- Email and social media marketing tools built-in
- More than 1000 integrations
Pricing:
HubSpot offers a free plan with paid plans ranging from $15-$4000/month. The platform offers 40% off paid plans for qualifying nonprofits.
Best Nonprofit CRM: HubSpot
2. Salesforce
Salesforce Nonprofit Cloud is a dynamic and customizable CRM platform tailored to meet the unique needs of nonprofit organizations. It offers comprehensive solutions for managing donor relationships, fundraising activities, and program effectiveness.
While Salesforce has the overall best feature set of any CRM for nonprofits, it is especially valuable for medium to large nonprofits that require a robust, scalable CRM solution with deep customization and integration capabilities.
Key Features:
- Customization and flexibility to match your organization’s workflows and strategies
- Customizable assessments to streamline data-driven decisions
- Extensive integration with Salesforce products and third-party applications
- Fundraising tools for managing donor profiles and portfolios
- Program participation and attendance tracking
Pricing
- Enterprise Edition: $60/user/month billed annually
- Unlimited Edition: $100/user/month billed annually
3. Bloomerang
Bloomerang is a user-friendly and affordable CRM designed specifically for nonprofits, with a particular focus on donor retention. It offers a free plan for smaller organizations and tiered pricing for growing nonprofits.
On the platform, users can effectively build strong relationships with donors and leverage tools to cultivate long-term engagement. This platform is best suited to small and mid-sized nonprofits prioritizing donor retention and seeking an intuitive, budget-friendly CRM solution.
Key Features
- Donor-centric approach designed to cultivate stronger donor relationships
- Automations and integrations available
- Powerful reporting tools for donor behavior and fundraising trends
- Excellent usability with an intuitive interface
- Wealth screening to increase donation size
Pricing
- Bloomerang Glow: $83-$775/month (custom pricing available)
- Bloomerang Standard: $125-$775/month (custom pricing available)
4. Blackbaud
Blackbaud Raiser’s Edge NXT is a nonprofit CRM software built for fundraisers. With this CRM, users gain a robust suite of features for fundraising, grant management, and constituent relationship management.
Blackbaud integrates easily with popular apps such as Salesforce, Eventbrite, and Mailchimp for a seamless tech flow. Large, established nonprofits with sophisticated donor management needs and a desire for an integrated ecosystem of tools will likely get the most benefit from this platform.
Key Features
- No transaction fees when you combine the CRM with Blackbaud donation forms
- Advanced integrations with third-party tools
- Powerful data management and analytics for deep insights and reporting
- Automatic data health tools keep information current and correct
- Relationship tracking creates transparency organization-wide
Pricing
Blackbaud requires contacting their sales team for a custom pricing quote tailored to your organization’s specific requirements.
5. Neon One
Neon One’s CRM, Neon CRM, is an affordable and user-friendly solution designed for small to mid-sized nonprofits. With its automation capabilities, Neon CRM streamlines tasks such as email communications, membership management, and donor nurturing, saving you time and effort.
One of the big draws of the Neon One CRM is the ease of use throughout the platform, combining several use cases into one user-friendly dashboard to save organizations administrative time and streamline processes.
Key Features
- Automation capabilities for email, donor management, and more
- Engagement timeline and donor database
- One-click, executive, and daily reporting capabilities
- Customizable donation pages and forms
Pricing
- Essentials: Starts at $99/month
- Impact: Starts at $199/month
- Empower: Starts at $399/month
6. Keela
Keela is a CRM solution designed to enhance collaboration and engagement for modern nonprofit organizations. With its built-in communication tools, Keela enables seamless team collaboration and donor engagement, fostering a cohesive and efficient working environment. The platform notably offers a wide range of pricing options based on contact numbers, each plan offering an extensive number of unlimited features.
Key Features
- Valuable metrics such as donor behavior, donation trends, and opportunities
- Donor and volunteer management capabilities
- Targeted messaging and personalized content
- Customizable donation pages and ask amounts
- Fundraising automations
Pricing
- Up to 1,000 contacts: $160/month
- 1,000-2,500 contacts: $225/month
- 2,500-5,000 contacts: $315/month
- 5,000-7,500 contacts: $370/month
- 7,500-10,000 contacts: $430/month
How to Choose the Right Nonprofit CRM Software
Selecting the right CRM software is a critical decision for nonprofit organizations aiming to enhance donor engagement, streamline operations, and maximize their impact. By carefully assessing your nonprofit’s unique requirements and considering factors such as scalability, customization, integration capabilities, and user-friendliness, you can choose the ideal CRM solution to support your mission.
Scalability
Evaluate the CRM software’s ability to scale alongside your nonprofit’s growth, ensuring it can handle an increasing number of donors, volunteers, and campaigns without compromising performance. Look for flexible pricing plans that accommodate your organization’s expanding needs.
Customizability
Seek a CRM solution that allows customization to align with your nonprofit’s unique processes and workflows. Assess the software’s ability to create custom fields, forms, and reports to capture and present data specific to your organization. Consider the level of flexibility in customizing the user interface to match your nonprofit’s branding and preferences, ensuring a tailored experience for your team.
Integrations
Determine if the CRM software can seamlessly integrate with your existing tools and platforms, such as email marketing, accounting software, and payment gateways. Evaluate the software’s API and integration options to ensure smooth data flow and eliminate manual data entry. Check if the CRM system offers pre-built integrations with commonly used nonprofit tools and services, saving you time and effort in connecting your tech stack.
Usability
An ideal CRM software will include intuitive and user-friendly interfaces to ensure quick adoption by your team members. Assess the software’s navigation, menu structure, and overall ease of use, considering the learning curve required for your staff to become proficient. Look for the availability of tutorials, guides, and in-app help features to support users in effectively utilizing the software, reducing training time and increasing productivity.