As a nonprofit organization, reaching out to supporters, donors, and the community is essential for achieving your mission. Marketing software can be a powerful tool to help you connect with your audience, build relationships, and drive engagement. In this article, we’ve outlined the best marketing software for nonprofits as well as considerations to make before choosing the platform for your organization.
Best Marketing Software for Nonprofits: HubSpot
Top Marketing Software Services for Nonprofits
With so many marketing software options available, it can be overwhelming to choose the right one for your nonprofit. To help you make an informed decision, we’ve compiled a list of top marketing software services that offer robust features and nonprofit-friendly pricing.
- HubSpot: Best Marketing Automation Software
- Mailchimp: Best Email Marketing Software
- GetResponse: Best Email Automation Features
- AWeber: Most Robust Feature Set
- ActiveCampaign: Best Marketing Software Overall
- Campaign Monitor: Most User-Friendly Email Marketing Software
- Brevo: Best SMS Marketing Tool
- Emma: Best for Visually-Appealing Email Campaigns
1. HubSpot
HubSpot is an all-in-one inbound marketing, sales, and customer service platform that offers a wide range of tools to help nonprofits grow and succeed. With HubSpot’s marketing software, you can create and manage email campaigns, landing pages, social media, and content marketing efforts in one centralized location. The platform’s intuitive interface, powerful automation capabilities, and seamless integration with the free HubSpot CRM make it easy to attract, engage, and delight your supporters while managing your donor relationships effectively.
Key Features
- More than 1,000 integrations
- Marketing automation workflows for lead nurturing and engagement
- A/B testing and analytics
- Seamless integration with HubSpot’s free CRM and other tools
Pricing
- Free Tools: $0/month for up to five users
- Marketing Hub Starter: $15/user/month
- Marketing Hub Professional: $800/month for up to three users
- Marketing Hub Enterprise: $3,600/month for up to five users
HubSpot offers a 40% discount for nonprofits on paid plans.
2. Mailchimp
Mailchimp is a widely-used email marketing service that offers a generous free plan for small nonprofits. On the platform you can create professional-looking emails using the easy-to-use email designer and pre-built templates. Mailchimp offers a range of features to help you grow and engage your audience, including audience segmentation, tagging, and automation workflows.
Key Features
- Easy-to-use email designer with pre-built templates
- Audience segmentation and tagging
- Automation workflows for welcome series, abandoned cart reminders, and more
- Landing pages and pop-up forms for growing your email list
Pricing
- Free: $0/month
- Essentials: $13/month
- Standard: $20/month
- Premium: $350/month
Mailchimp offers a 15% discount for verified nonprofits.
3. GetResponse
GetResponse is a comprehensive online marketing platform that offers email marketing, landing pages, webinars, and more. Users can create stunning email campaigns using the drag-and-drop email creator and a wide selection of templates. Plus, the platform’s automation tools allow you to create sophisticated workflows to nurture leads and engage with your audience. GetResponse also offers a unique feature — the ability to host and record webinars, which can be a powerful tool for educating and engaging your supporters.
Key Features
- AI email generator
- Automation workflows for lead nurturing and customer engagement
- SMS marketing automation
- Webinar hosting and recording capabilities
Pricing
- Email Marketing: $19/month billed annually
- Marketing Automation: $59/month billed annually
- Ecommerce Marketing: $119/month billed annually
- GetResponse MAX: $1099/month billed monthly
GetResponse offers a 50% discount for nonprofits.
4. AWeber
AWeber is a reliable and feature-rich email marketing service that has been serving businesses and organizations since 1998. With AWeber, nonprofits can create professional-looking email campaigns using the drag-and-drop email editor and customizable templates. The platform offers a range of tools to help you manage and engage your audience, including segmentation, tagging, and automation workflows.
Key Features
- Drag-and-drop email editor with customizable templates
- Audience segmentation and tagging
- Automation workflows for welcome series, abandoned cart reminders, and more
- Integration with popular tools like WordPress and PayPal
Pricing
- Free: $0/month
- Lite: $14.99/month
- Plus: $29.99/month
- Unlimited: $899/month
AWeber offers a 25% discount for nonprofits and the first three months of service free.
5. ActiveCampaign
ActiveCampaign is an all-in-one marketing automation platform that offers a wide range of features to help nonprofits engage with their audience and achieve their goals. With ActiveCampaign, you can create and send professional-looking email campaigns, automate your marketing efforts, manage your contacts, and track your results. ActiveCampaign is known for its intuitive interface and powerful automation capabilities, making it a popular choice among nonprofits.
Key Features
- Intuitive drag-and-drop email designer
- Automation workflows for lead nurturing and customer engagement
- Segmentation and personalization options
- AI-powered predictive sending
Pricing
- Lite: $29/month billed annually
- Plus: $49/month billed annually
- Professional: $149/month billed annually
- Enterprise: $259/month billed annually
ActiveCampaign offers a 20% discount for nonprofits.
6. Campaign Monitor
Campaign Monitor is a user-friendly email marketing platform that focuses on simplicity and ease of use. With Campaign Monitor, nonprofits can create beautiful, responsive emails using the drag-and-drop email builder and customizable templates. The platform also offers powerful segmentation and personalization options, allowing you to target specific groups within your audience and deliver tailored content. Campaign Monitor’s automation tools enable you to set up welcome series, drip campaigns, and other automated sequences to nurture your relationships with donors and supporters.
Key Features
- Drag-and-drop email builder with customizable templates
- Segmentation and personalization options
- A/B testing capabilities
- Free image gallery
Pricing
- Lite: Starts at $39/month
- Essentials: $59/month
- Premier: $149/month
Campaign Monitor offers a 15% discount for nonprofits.
7. Brevo (Formally Sendinblue)
Brevo, previously known as Sendinblue, is an affordable all-in-one marketing platform that offers a comprehensive suite of tools for nonprofits. Through the Brevo platform, you can create and send email campaigns, automate your marketing efforts, send SMS messages, and manage your contacts. The platform also boasts a drag-and-drop email designer and customizable templates making it easy to create professional-looking emails, while the automation workflows allow you to nurture leads and engage with your audience.
Key Features
- Embeddable custom forms
- Automation workflows for lead nurturing and customer engagement
- Compatible with mobile wallets
- SMS and WhatsApp marketing capabilities
Pricing
- Free: $0/month
- Starter: $25/month
- Business: $65/month
- Enterprise: Custom pricing
Brevo offers a 15% discount for nonprofits on their Enterprise plan.
8. Emma
Emma is a user-friendly email marketing platform designed with creative professionals and marketers in mind. On the platform, nonprofits can create visually appealing emails using the drag-and-drop email editor and customizable templates. Additionally, Emma offers advanced segmentation and dynamic content options, allowing you to deliver highly targeted and personalized messages to your audience. The platform also integrates with popular tools like Eventbrite and Shopify, making it easy to sync your data and streamline your workflow.
Key Features
- Drag-and-drop email editor with customizable templates
- Audience segmentation and subscription management
- Automation workflows for welcome series, event reminders, and more
- Real-time, trends, and comparative reporting
Pricing
- Emma Lite: $99/month
- Emma Essentials: $159/month
Emma for Teams: $249/month - Emma Corporate: Custom pricing
How to the Right Marketing Software for Your Nonprofit
Selecting the right marketing software for your nonprofit is a crucial decision that can impact your organization’s ability to engage supporters, build relationships, and achieve your mission. As you evaluate different options, consider the following factors to ensure you choose a service that aligns with your needs and goals.
Features
Take the time to assess your nonprofit’s specific needs and objectives. Determine the number of contacts you have, the types of campaigns you plan to run, and the features that are most essential for your organization. This will help you narrow down your options and focus on the services that best fit your requirements.
Budget
As a nonprofit, you likely operate on a limited budget for marketing software. Prioritize services that offer nonprofit discounts or have affordable pricing plans that align with your financial constraints. Keep in mind that while some services may have higher upfront costs, they may provide greater value in the long run through advanced features and superior performance.
Integrations
Evaluate how well each marketing software service integrates with your existing tools and systems, such as your website, CRM, or donation platform. Seamless integration is essential for streamlining your workflow, minimizing technical issues, and ensuring a smooth user experience.